Business Gifts
Birthday gift giving traditions, history, and symbolism.
Gift Certificates and Gift Cards
Today the idea of a gift certificate is nothing groundbreaking. However, in the 1930’s, the gift certificate was a revolutionary tool for consumers. It alleviated fears of getting the wrong gift, but avoided the impersonal stigma of giving cash. The process of obtaining the card has remained essentially unchanged. The giver would browse stores around... »
Business Gifts
In business relationships, gifts have been shown to help relate workers to each other and also to their workplace. These gifts became even more important with the height of “Fordism,” a type of assembly line production, which scholars have noted led to distancing workers from the final product of their work. Gifts also aid... »