Meaning of Gifts

Meaning of Gifts > Culture: Japan

Culture: Japan

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Imported Holidays and Gift Exchange in Japan
Mother's and Father's Day
Christmas
Valentine's Day and White Day

Imported Holidays and Gift Exchange in Japan

The types of holidays observed in Japan are derived from Buddhist traditions that were introduced by the Chinese, and the influence of Western European and Untied States holidays. The following are an example of the holidays that have been imported from the West, but with the exception of Mother's Day and Father's Day, have very different connotations and rituals than how they are observed in the United States.
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Mother's and Father's Day

Mother's Day and Father's Day were imported from the United States and took hold in the 1970's. As mentioned earlier, these holidays are observed in Japan in a very similar fashion as they are celebrated in the United States. Mother's Day is celebrated on the 2nd Sunday of May and is more prominent than Father's Day. Mother's usually receive red carnations, while white carnations are offered at Buddhist altars on behalf of mothers that have past away. Father's Day is celebrated the third Sunday of June and it is customary for fathers to receive ties, belt, and wallets.
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Christmas

Christmas was not widely observed until after the Tokyo Olympics in 1964, and its inspiration was from how Christmas is depicted in movies from the United States. Since Japan is not a Christian-based society, Christmas does not have any religious connotations, but rather is strongly associated with romance and young lovers. It is considered as a holiday that emphasizes love, sex, and consumption. Christmas Eve dates, which consist of dinner and a hotel reservation, are arranged several months in advance. Men give their girlfriends or date an expensive gift that is usually jewelry, and the woman usually returns the gesture with small token gifts. Unlike other gift-giving holidays in Japan, Christmas is the only one that where it is not considered obligatory or polite to give gifts, so when gifts are exchanged at Christmas, it is considered very meaningful.
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Valentine's Day and White Day

Valentine's Day was introduced in Japan in 1936 by a Kobe, Japan based chocolate company, but was not widely celebrated until 1970's. In Japan, however, it is customary for women to give chocolates to men, and it is usually to men that they have no romantic attachments to. The majorirty are given to their bosses. In exchange, White Day was devised in the late 1970's to further increase department store and chocolate company sales. White Day is celebrated on March 14th and is the day that men return gift of white chocolate to those women that he received dark chocolate from on Valentine's Day. Most men neglect this, except for high positioned businessmen, and it is their wives that take on the responsibility of buying White Day gifts. White Day gifts are typically twice the amount of what the woman spent on her Valentine's Day gift and may even include personal items such as underwear. Since the underwear is purchased by the wife of the boss, it is not considered inappropriate.
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Source:

Adapted by Patricia Lazos, Philadelphia, PA
Reference: Rupp, Katherine. Gift-Giving in Japan: Cash Connections, Cosmologies. Stanford, CA: Stanford University Press, 2003.